TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Essentials of marketing research
SN  - 9780324317527
AV  - HF 5415.2  .Z537 2007
PY  - 2007///
CY  - Australia
PB  - South-Western
KW  - Marketing research
N1  - BSBA
ER  -