TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services Marketing: a managerial perspective. 
SN  - 9812448969
AV  - HF 5415.1 .L911 2004
PY  - 2004///
CY  - Singapore
PB  - Pearson Education
KW  - Service industries
KW  - Marketing
N1  - BSBA
ER  -