TY  - BOOK
AU  - Bland, Michael
AU  - Theaker, Alison
AU  - Wragg, David
TI  - Effective media relations: how to get results 
SN  - 9780749443801
AV  - HD 59 .B565 2005
PY  - 2005///
CY  - London and Sterling, VA
PB  - Kogan Page Limited
KW  - Public relations
KW  - Mass media and business
N1  - MC
ER  -