TY  - BOOK
AU  - Wells, William
TI  - Advertising: principles and practice 
SN  - 9814058556
AV  - HF 5823 .W455 2001
PY  - 2001///
CY  - New Jersey
PB  - Prentice Hall
KW  - Advertising
N1  - Includes Index; MC
ER  -