TY  - BOOK
AU  - Dwyer, F. Robert
TI  - Business marketing: connecting strategy, relationships and learning 
SN  - 9780071244381
AV  - HF 5415 .D92 2006
PY  - 2006///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing
N1  - Includes Index; BSBA
ER  -