TY  - BOOK
AU  - Yildirim, Gokhan,
AU  - Kubler, Raoul,
TI  - Applied marketing analytics using R
SN  - 978-1529768725
AV  - HF 5415.25 .Y55 2023
PY  - 2023///
CY  - London
PB  - Sage
KW  - Marketing
KW  - Statistical methods
KW  - Marketing research
KW  - Data processing
KW  - R (Computer program language)
KW  - Business
N1  - Includes bibliographical references and index
ER  -