TY  - BOOK
AU  - Brennan, Ross,
AU  - Canning, Louise,
AU  - McGrath, Helen,
TI  - Business-to-business marketing
SN  - 978-1-5297-9150-1
AV  - HF 5415.5 .B74 2024
PY  - 2024///
CY  - London
PB  - Sage
KW  - Industrial marketing
KW  - Business-to-business marketing
KW  - Relationship marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -