TY  - BOOK
AU  - Sethna, Zubin,
TI  - Consumer behaviour
SN  - 978-1-5297-5405-6
AV  - HF 5415.33 .S48 2023
PY  - 2023///
CY  - London
PB  - Sage Publications Ltd
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
KW  - Consumers
KW  - Attitudes
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -