TY  - BOOK
AU  - Hair, Joseph Jr. F.,
AU  - Harrison, Dana E.,
AU  - Ajjan, Haya,
TI  - Essentials of marketing analytics
SN  - 978-1-266-93162-8
AV  - HF 5415.127 .H35 2024
PY  - 2024///
CY  - New York, NY
PB  - McGraw Hill LLC
KW  - Marketing
KW  - Data processing
KW  - Statistical methods
KW  - Business analytics
N1  - Includes bibliographical references and index
ER  -