TY  - BOOK
AU  - Hackley, Chris,
TI  - Qualitative research in marketing and management: doing interpretive research projects 
SN  - 978-1-03-255780-9
AV  - HF 5415.127 .H33 2025
PY  - 2025///
CY  - New York, NY
PB  - Routledge
KW  - Marketing research
KW  - Methodology
KW  - Qualitative research
KW  - Management
KW  - Research
N1  - Includes bibliographical references and index
ER  -