TY  - BOOK
AU  - Lopez, Denise,
TI  - Principles of customer relationship management
SN  - 978-1-64728-814-3
AV  - HF 5415.5 .L67 2025
PY  - 2025///
CY  - Forest Hills, NY
PB  - Willford Press
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Consumer affairs departments
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -