TY - BOOK AU - Clarke, Isla, TI - Brand management SN - 978-1-83683-196-9 AV - HF 5415.1255 .C53 2025 PY - 2025/// CY - London PB - Vintage Press Ltd KW - Brand name products KW - Branding (Marketing) KW - Marketing KW - Management N1 - Includes bibliographical references and index ER -