TY  - BOOK
AU  - Belch, George E.,
AU  - Belch, Michael A.,
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 978-1-266-09060-8
AV  - HF 5823 .B45 2024
PY  - 2024///
CY  - New York, NY
PB  - McGraw Hill LLC
KW  - Advertising
KW  - Management
KW  - Integrated marketing communications
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -