TY  - BOOK
AU  - Scheinbaum, Angeline Close,
AU  - O'Guinn, Thomas Clayton,
AU  - Semenik, Richard J.,
TI  - Advertising & integrated brand promotion
SN  - 978-0-357-72140-7
AV  - HF 5823 .S34 2023
PY  - 2023///
CY  - Boston, MA
PB  - Cengage
KW  - Advertising
KW  - Management
KW  - Branding (Marketing)
KW  - Integrated marketing communications
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -