TY  - BOOK
AU  - Andrews, J. Craig,
AU  - Shimp, Terence A.,
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 978-0-357-98397-3
AV  - HF 5823 .A53 2025
PY  - 2025///
CY  - Mason, OH
PB  - Cengage
KW  - Advertising
KW  - Management
KW  - Sales promotion
KW  - Integrated marketing communications
N1  - Includes bibliographical references and index
ER  -