TY  - BOOK
AU  - Madsen, Erik,
TI  - Essentials of consumer behavior
SN  - 979-8-88836-753-7
AV  - HF 5415.32 .M33 2025
PY  - 2025///
CY  - New York, NY
PB  - Larsen & Keller
KW  - Consumer behavior
KW  - Consumer profiling
KW  - Consumers' preferences
N1  - Includes bibliographical references and index
ER  -