TY  - BOOK
AU  - Stavorinus, Roel 
TI  -  Strategic brand design : : designing brand identity from a marketing perspective
SN  - 9781032765143
AV  - HF 5415.1255 .S736 2025
PY  - 2025///
CY  - Abingdon, Oxon ; New York, NY
PB  - Routledge
KW  - Branding (Marketing).
KW  - Brand name products—Design
KW  - Corporate image—Design
KW  - Brand design
N1  - Includes bibliographical references and index
N2  - Translated from its original Dutch , Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer, by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy , while part four contains a plethora of methods, tools, and models for practice, as well as questions and assignments to support classroom teaching. Practical, accessible, and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students, and students on modules and programs relating to the fields of brand, design, marketing, and communication"-- Provided by publisher
ER  -