TY - BOOK AU - Mutya, Ruby Alminar F. TI - Understanding marketing research SN - 978-621-427-148-1 AV - HF 5415.2 .M993 2024 PY - 2024/// CY - Manila PB - Unlimited Books Library Services & Publishing Inc. KW - Marketing research KW - Marketing research--Philippines. KW - Consumer behavior KW - Marketing—Decision making N1 - Includes bibliographical references. ER -