TY  - BOOK
AU  - Naval, Girly H.
TI  - Strategic marketing management: simplified moves for rookies
SN  - 978-621-406-309-3
AV  - HF 5415.13 .N38 2021
PY  - 2021///
CY  - Intramuros, Manila
PB  - Mindshapers Co. Inc.
KW  - Marketing—Management
KW  - Strategic planning -- Marketing strategy
N1  - Includes bibliographical references
ER  -