TY  - BOOK
AU  - Abante, Marmelo V. 
AU  - Julianes, Melchor S. 
TI  - Advanced marketing management 
SN  - 978-621-427-169-6
AV  - HF 5415.13 .Ab23 2024
PY  - 2024///
CY  - Intramuros, Manila 
PB  - Unlimited Books Library Services & Publishing, Inc. 
KW  - Marketing management -- Strategic marketing
KW  - Business planning -- Consumer behavior
KW  - Market segmentation -- Marketing strategy
N1  - Includes bibliographical references
ER  -