TY  - BOOK
AU  - Hughes, Alexander F.
TI  - The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges
AV  - HF 5827 .H84 2023
PY  - 2023///
CY  - Las Pinas City
PB  - Southville International School and Colleges
KW  - Celebrity endorsements – Advertising – Consumer influence
KW  - Consumer decision-making – Branding and endorsements
KW  - Marketing psychology – Buying behavior
N1  - Bachelor of Science in Business Administration Major in Marketing Management; Includes bibliographical references and appendices
ER  -