The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges
Hughes, Alexander F.
creator
text
xxu
Las Pinas City
Southville International School and Colleges
2023
monographic
eng
x, 128 pages; 28cm
Alexander F. Hughes
Bachelor of Science in Business Administration Major in Marketing Management.
Includes bibliographical references and appendices.
Celebrity endorsements – Advertising – Consumer influence
Consumer decision-making – Branding and endorsements
Marketing psychology – Buying behavior
HF 5827 .H84 2023
250203
20250203145513.0