00911nam a22002057a 4500 0 20250203145513.0 250203b xxu||||| |||| 00| 0 eng d HF 5827 .H84 2023 Hughes, Alexander F. The impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges. Alexander F. Hughes Las Pinas City Southville International School and Colleges 2023 x, 128 pages; 28cm Bachelor of Science in Business Administration Major in Marketing Management. Includes bibliographical references and appendices. Celebrity endorsements – Advertising – Consumer influence Consumer decision-making – Branding and endorsements Marketing psychology – Buying behavior lcc TH 367103 367103 0 0 lcc 0 CL CL THESES 2025-02-03 DONATION THESES 0 HF 5827 .H84 2023 T1314 2025-02-03 00:00:00 2025-02-03 TH