00856nam a22001817a 4500003000200000005001700002008004100019050002300060100002500083245016300108260007100271300002400342500008200366504005600448650006600504650005900570650004500629020250203145513.0250203b        xxu||||| |||| 00| 0 eng d  aHF 5827b.H84 2023  aHughes, Alexander F.  aThe impact of celebrity endorsements on the consumer buying behavior of college students in southville international school and colleges.cAlexander F. Hughes  aLas Pinas CitybSouthville International School and Collegesc2023  ax, 128 pages;c28cm  aBachelor of Science in Business Administration Major in Marketing Management.  aIncludes bibliographical references and appendices.  aCelebrity endorsements – Advertising – Consumer influence  aConsumer decision-making – Branding and endorsements  aMarketing psychology – Buying behavior