TY - BOOK AU - Santos, Joshua Inaki M. TI - The influence of youtube advertising in the purchasing decision of millennials and generation z in barangay bagong pook, pila, laguna AV - HF 6146.I58 .Sa26 2023 PY - 2023/// CY - Las Pinas City PB - Southville International School and Colleges KW - YouTube advertising – Consumer behavior KW - Internet advertising – Buying habits N1 - Bachelor of Science in Business Administration Major in Marketing Management; Includes bibliographical references and appendices ER -