TY - BOOK AU - Arches, Mark James P. TI - The buying decision style of selected generation z in las pinas city AV - HF 5415.32 .Ar73 2023 PY - 2023/// CY - Las Pinas City PB - Southville International School and Colleges KW - Decision-making – Shopping habits KW - Marketing psychology – Buying preferences N1 - Bachelor of Science in Business Administration Major in Marketing Management; Includes bibliographical references and appendices ER -