TY - BOOK AU - Concepcion, Nathaniel Antonio P. TI - The influence of livestream marketing on the customer purchase intention of college students in the city of parañaque. AV - HF 5415.1265 .C66 2023 PY - 2023/// CY - Las Pinas City PB - Southville International School and Colleges KW - Livestreaming – Marketing KW - Online marketing – Customer purchase intention N1 - Bachelor of Science in Business Administration Major in Marketing Management; Includes bibliographical references and appendices ER -