TY - BOOK AU - Madulin, Carl Dave M. TI - The impact of sports celebrity endorsement on consumer purchasing intention towards energy drinks as perceived by millenials in Las Pinas AV - HF 6146 .M33 2023 PY - 2023/// CY - Las Pinas City PB - Southville International School and Colleges KW - Advertising—Endorsements KW - Millennials—Consumer behavior – Las Pinas KW - Energy drinks—Marketing N1 - Bachelor of Science in Business Administration Major in Marketing Management; Includes bibliographical references and appendices. ER -