The impact of sports celebrity endorsement on consumer purchasing intention towards energy drinks as perceived by millenials in Las Pinas
Madulin, Carl Dave M.
creator
text
xxu
Las Pinas City
Southville International School and Colleges
2023
monographic
eng
vi, 168 pages ; 28cm.
Carl Dave M. Madulin
Bachelor of Science in Business Administration Major in Marketing Management.
Includes bibliographical references and appendices.
Advertising—Endorsements
Millennials—Consumer behavior – Las Pinas
Energy drinks—Marketing
HF 6146 .M33 2023
250201
20250201142153.0