00810nam a22001817a 4500003000200000005001700002008004100019050002300060100002700083245016400110260007100274300002900345500008200374504005800456650003200514650005100546650003100597020250201142153.0250201b xxu||||| |||| 00| 0 eng d aHF 6146b.M33 2023 aMadulin, Carl Dave M.  aThe impact of sports celebrity endorsement on consumer purchasing intention towards energy drinks as perceived by millenials in Las PinascCarl Dave M. Madulin aLas Pinas CitybSouthville International School and Collegesc2023 avi, 168 pages ; c28cm.  aBachelor of Science in Business Administration Major in Marketing Management. aIncludes bibliographical references and appendices.  aAdvertising—Endorsements. aMillennials—Consumer behavior – Las Pinas. aEnergy drinks—Marketing.