TY  - BOOK
AU  -  Shayna Mehri Rei R. Felipe
TI  - The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City
AV  - HF 5415.55 F45 2023
PY  - 2023///
CY  - Las Pinas City
PB  - Southville International School and Colleges
KW  - Brand engagement
KW  - Customer loyalty
KW  - Korean Wave (Hallyu)—Marketing aspects
KW  - Consumer behavior—College students
KW  - Popular culture—Economic aspects
N1  - Marketing Management; Includes bibliographical references and index.

ER  -