The influence of electronic word of mouth on buying decisions of customers of selected coffee shops in BF Resort, Las Pinas
Kale Gerard R. Ramos
creator
text
xxu
Las Pinas City
Southville International School and Colleges
2023
monographic
eng
viii, 140 pages : illustrations ; 28cm.
Ramos, Kale Gerard R.
Marketing Management
Includes bibliographical references and index.
Electronic word-of-mouth (eWOM)--Research
Consumer behavior--Research
Buying decisions--Research
Coffee shops—Marketing--Research
Social media marketing--Research
HF 5415.337 .R36 2023
250125
20250125135514.0