TY - BOOK AU - Claverio, Cinderella D. TI - The impact of fomo marketing tactics in stimulating the purchase intentions of consumers in e-commerce AV - HF 5415.32 .C63 2023 PY - 2023/// CY - Las Pinas City PB - Southville International School and Colleges KW - Fear of missing out (FOMO) in marketing--Research KW - Marketing strategies--Research KW - Consumer behavior--Research KW - E-commerce—Marketing--Research N1 - Marketing Management; Includes bibliographical references and appendices. ER -