TY - BOOK AU - Mirandilla, Brian Timothy E. TI - The effects of social media influencers on building the brand equity as perceived by college students in Las Pinas City AV - HF 5415.1255 .M57 2023 PY - 2023/// CY - Las Pinas City PB - Southville International School and Colleges KW - Social media marketing--Research KW - Brand equity--Research KW - Influencer marketing--Research N1 - Marketing Management; Includes bibliographical references and appendices. ER -