TY  - BOOK
AU  - Kung, Lucy 
TI  - Strategic management  in the media : theory of practice
SN  - 978-1-52977-369-9
AV  - P 96 .K96 2024
PY  - 2024///
CY  - London
PB  - Sage
KW  - Mass media—Management
KW  - Mass media—Economic aspects
KW  - Mass media—Ownership
KW  - Strategic planning
N1  - Includes bibliographical references and index.
ER  -