<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00775nam a22002177a 4500</leader>
  <controlfield tag="003">0</controlfield>
  <controlfield tag="005">20250120162242.0</controlfield>
  <controlfield tag="008">250120b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">978-1-119-89036-2</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HM 743 </subfield>
    <subfield code="b">.M34 2024</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Mahoney, L. Meghan</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Strategic social media </subfield>
    <subfield code="b">from marketing to social change </subfield>
    <subfield code="c"> L. Meghan Mahoney</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Jersey</subfield>
    <subfield code="b">John Wiley &amp; Sons, Inc. </subfield>
    <subfield code="c">2024</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">ix, 368 pages : </subfield>
    <subfield code="b">illustrations ;</subfield>
    <subfield code="c">24cm. </subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Social media&#x2014;Marketing strategies.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Social media&#x2014;Business applications.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Digital marketing&#x2014;Social media influence.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Online branding&#x2014;Social platforms.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">367030</subfield>
    <subfield code="d">367030</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">CL</subfield>
    <subfield code="b">CL</subfield>
    <subfield code="c">RES</subfield>
    <subfield code="d">2025-01-20</subfield>
    <subfield code="e">Library Fund</subfield>
    <subfield code="k">RES</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HM 743  .M34 2024</subfield>
    <subfield code="p">C24166</subfield>
    <subfield code="r">2025-01-20 00:00:00</subfield>
    <subfield code="w">2025-01-20</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
