TY  - BOOK
AU  - Cannon, Joseph P.,
AU  - Perreault, William Jr. D.,
AU  - McCarthy, E. Jerome,
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9781266124983
AV  - HF 5415 .C36 2024
PY  - 2024///
CY  - New York, NY
PB  - McGraw Hill LLC
KW  -  Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -