TY  - BOOK
AU  - Moran, Alvin
TI  - Introduction to advertising
SN  - 978-1-64728-560-9
AV  - HF 5823 .M67 2024
PY  - 2024///
CY  - New York
PB  - Wilford press
KW  - Includes bibliographical references & index
N1  - Advertising; Branding (marketing); Marketing; Sales promotion
ER  -