TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research : an applied orientation
SN  - 978-1-292-26563-6
AV  - HF 5415.2 .M35 2020
PY  - 2020///
CY  - London, United Kingdom 
PB  - Pearson
KW  - Marketing research.
KW  - Marketing research--methodology.
N1  - Includes bibliographical references, index, and glossary.
ER  -