TY  - BOOK
AU  - Szmigin, Isabelle
TI  - Consumer behaviour
SN  - 978-0-19-886256-7
AV  - HF 5415.32  .Sz96 2022
PY  - 2022///
CY  - London
PB  - Oxford University Press
KW  - Consumer behaviour.
KW  - Marketing.
N1  - Includes bibliographical references, index, and glossary.
ER  -