00657nam a22001817a 4500003000200000005001700002008004100019020002200060050002500082100001900107245013800126260003400264300003000298504006300328650001600391650004200407650002600449020240206072036.0240206b        xxu||||| |||| 00| 0 eng d  a978-3-030-10793-2  aHF 5415 b.Ei37 2019  aEisend, Martin  aResearch methodology in marketing : theory development, empirical approaches and philisophy of science considerationscEisend, Martin  aSwitzerlandbSpringercc2019.  aix, 238 pages ; c25 cm.   aIncludes bibliographical references, index, and glossary.   aMarketing.   aResearch--moral and ethical aspects.   aSociology--research.