00392nam a2200121Ia 4500008004100000020002200041100001800063245008900081250001200170260003800182300001700220500003300237200626s9999    xx            000 0 und d  a978-0-7506-5675-7  aFifield, Paul  cPaul Fifield.--aMarketing strategy:bThe difference between marketing and markets:/  a3rd ed.  aUSA:bButterworth-Heinemannc2007  ax, 316 pages  aIncludes Appendix, and Index