TY  - BOOK
AU  - Forsyth, Patrick
TI  - Marketing on a tight budget: An action guide to low cost business growth 
SN  - 0-7494-3263-2
PY  - 2000///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing -- Costs
KW  - Marketing -- Management -- Cost effectiveness.
N1  - Includes Reference, and Index
ER  -