TY  - BOOK
AU  - Arens, William
TI  - Contemporary Advertising
SN  - 0-07-1248-75-7
PY  - 2004///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Advertising
N1  - Includes epilogue, appendixes, acknowledgements, name index. and subject index
ER  -