TY  - BOOK
AU  - Gamble, John E.
TI  - Essentials of strategic management: The quest for competitive advantage 
SN  - 978-0-07-131812-9
PY  - 2013///
CY  - Boston :
PB  - McGraw-Hill Companies
KW  - Business planning
KW  - Strategic planning.
N1  - Includes subject and name index
ER  -