TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing: Global edititon
SN  - 978-981-0696-42-9
PY  - 2012///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Marketing
N1  - Includes appendices, references, glossary,credits and index
ER  -