TY  - BOOK
AU  - Usunier, Jean-Claude
TI  - Marketing across cultures
SN  - 978-0-273-75773-3
PY  - 2013///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - Export marketing -- Social aspects.
KW  - International business enterprises -- Social aspects
N1  - Includes Index
ER  -