TY  - BOOK
AU  - Shimp, Terence A. 
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 978-981-48-4687-5
AV  - MAIN HF 5415.123 
CY  - Singapore
KW  - Advertising -- Textbooks
KW  - Communication in marketing -- Textbooks
KW  - Direct marketing -- Textbooks
KW  - Sales promotion -- Textbooks
N1  - Includes index
ER  -