TY  - BOOK
AU  - Fletcher, Richard
TI  - International marketing : : An Asia-Pacific perspective 
SN  - 978-1-4425-2772-0
PY  - 2011///
CY  - China
PB  - Pearson Australia
KW  -   Export marketing -- Asia
KW  - Export marketing -- Pacific Area
N1  - Includes index
ER  -