TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion : : an integrated marketing communications perspective
SN  - 978-0-07-128440-0
PY  - 2009///
CY  - New York : 
PB  - McGraw Hill Companies
KW  -  Advertising
KW  - Sales promotion
N1  - Includes glossary and subject index
ER  -